Plan Outline
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Advertising Agency Business Plan
Promerit Advertising
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Management Summary
Robert Humphrey will be responsible for tactical elements of the marketing campaign and Cheryl Littlejohn will manage the technical aspects of the campaign.
6.1 Personnel Plan
In addition to Robert and Cheryl, there will be three other staff members:
- Secretary/Receptionist
- Accountant
- Salesperson
| Personnel Plan | |||
| Year 1 | Year 2 | Year 3 | |
| Robert Humphrey | $32,000 | $40,000 | $45,000 |
| Cheryl Littlejohn | $32,000 | $40,000 | $45,000 |
| Secretary/Receptionist | $20,000 | $25,000 | $28,000 |
| Salesperson | $38,000 | $50,000 | $55,000 |
| Bookkeeper | $20,000 | $26,000 | $29,000 |
| Other | $0 | $0 | $0 |
| Total People | 5 | 5 | 0 |
| Total Payroll | $142,000 | $181,000 | $202,000 |
