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Executive Summary

Youth will be served!  For the past 10 years, Christian music has made strong inroads in every area of popular music except for the vital and chaotic world of Heavy Metal music. Heavy Metal Praise Records will focus only on recording Christian Heavy Metal performers, promoting their success in the popular mainstream of Punk and Ska music.

Highlights

1.1 Objectives

1. Sign and record two new Heavy Metal bands in the first year.
2. Release the first CD of each group in the first year.
3. Establish a strong distribution network that will facilitate CD sales.
4. Establish the necessary strategic alliances to assure the widest possible distribution of our music.

1.2 Mission

The idea of Heavy Metal Praise Records is the brainchild of a group of dedicated Christians who created the Skate Ministry over three years ago. The Skate Ministry is a group of 10 adult skateboarders who spread the word of God to young skateboarders during the weekend at various skate parks throughout the area. Most of these young skateboarders are boys between the ages of 12 to 18. The predominant music in the skateboard culture is Heavy Metal and is played at every skatepark in the area. From the beginning the group realized that the music itself was creating negative actions on the part of young skateboarders and was facilitating a culture of selfishness and violence.

Heavy Metal Praise's mission is to introduce Christian Heavy Metal bands to the target audience that gives the same musical intensity of popular Heavy Metal bands but with a more positive, constructive message that will move young people to a closer relationship with God.

1.3 Keys to Success

• Delivering Heavy Metal groups that the target audience will find irresistible.
• Access the music and distribution network that feeds Heavy Metal artists to the skate culture.
• Access the traditional Christian music and distribution network that will provide a ready-made group of customers for Heavy Metal Praise Records artists.