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Personal Event Planning Business Plan

Occasions, The Event Planning Specialists

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Financial Plan


7.0 Financial Plan

Service-based businesses require little funds to start up, and as they grow and expand, less funds to maintain. The charts and graphs that follow will show that investment up front allows Occasions to function debt-free with little overhead. This gives Occasions a quicker break-even point and increased profit margins from the start. As Occasions grows, the debt-free philosophy will be maintained until it is impossible to function during growth periods without financial assistance.


7.1 Important Assumptions

Tax rates are noted for information. We carry no loan burden that would be effected by these rates. What hits Occasions the hardest (but not nearly are bad as other service businesses), is the tax rate of 23.5%, which is nearly one quarter of the total sales. As Occasions continues to grow, these numbers will be reference rather than influence.


General Assumptions
General Assumptions
FY 2000FY 2001FY 2002
Plan Month123
Current Interest Rate8.92%8.92%8.92%
Long-term Interest Rate7.99%7.99%7.99%
Tax Rate24.04%23.50%24.04%
Sales on Credit %60.00%60.00%60.00%
Other000

7.2 Key Financial Indicators

The break-even point for Occasions is based on the assumption that we will produce 22 events per month and average approximately $521 per event. In the current situation, we average more than this assumption for our public and private organization events. These currently make up 18 of the 22 average events hosted per month.


Benchmarks

Benchmarks

7.3 Break-even Analysis

The break-even point will appear more rapidly for Occasions than for other types of home-based businesses. Start-up costs are limited to minimal equipment, there is little or no staff to pay in the beginning, and contracted companies will handle any additional equipment required for the planned events.


Break-even Analysis

Break_even_Analysis

Break-even Analysis
Break-even Analysis:
Monthly Units Break-even22
Monthly Revenue Break-even$11,682
Assumptions:
Average Per-Unit Revenue$521.00
Average Per-Unit Variable Cost$75.00
Estimated Monthly Fixed Cost$10,000

7.4 Projected Profit and Loss

Leading the industry in event planning requires the use of the resources available at the lowest cost. As noted in the table, we spend less money on overhead than another event planners with an outside office or office space in their own facility. This savings allows us to market in creative ways and spend funds on expansion into other areas when the time is right.


Profit and Loss
Pro Forma Profit and Loss
FY 2000FY 2001FY 2002
Sales$353,149$494,670$554,779
Direct Costs of Goods$654$727$890
Other$196$203$221
------------------------------------
Cost of Goods Sold$850$930$1,111
Gross Margin$352,299$493,740$553,668
Gross Margin %99.76%99.81%99.80%
Expenses:
Payroll$56,044$63,310$66,560
Sales and Marketing and Other Expenses$146,013$5,700$6,119
Depreciation$110$102$96
Leased Equipment$0$0$0
Utilities$516$0$0
Insurance$258$0$0
Rent$1,440$0$0
Payroll Taxes$6,725$7,597$7,987
Other$0$0$0
------------------------------------
Total Operating Expenses$211,106$76,709$80,762
Profit Before Interest and Taxes$141,193$417,031$472,906
Interest Expense$235$334$430
Taxes Incurred$33,345$97,924$113,591
Net Profit$107,614$318,773$358,885
Net Profit/Sales30.47%64.44%64.69%

7.5 Projected Cash Flow

Our cash situation is great. Although we begin with little extra cash, our increased growth allows us to make up for lost time. Our cash balance is always above the mark with the cash flow not too far behind. We have no negatives in our cash analysis.


Cash

Cash

Cash Flow
Pro Forma Cash Flow
FY 2000FY 2001FY 2002
Cash Received
Cash from Operations:
Cash Sales$141,260$197,868$221,912
Cash from Receivables$187,091$286,864$328,647
Subtotal Cash from Operations$328,351$484,732$550,558
Additional Cash Received
Sales Tax, VAT, HST/GST Received$0$0$0
New Current Borrowing$1,200$1,080$1,080
New Other Liabilities (interest-free)$0$0$0
New Long-term Liabilities$0$0$0
Sales of Other Current Assets$0$0$0
Sales of Long-term Assets$0$0$0
New Investment Received$17,600$14,750$15,000
Subtotal Cash Received$347,151$500,562$566,638
ExpendituresFY 2000FY 2001FY 2002
Expenditures from Operations:
Cash Spending$23,731$13,637$15,433
Payment of Accounts Payable$206,657$168,612$179,245
Subtotal Spent on Operations$230,388$182,249$194,679
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out$0$0$0
Principal Repayment of Current Borrowing$0$0$0
Other Liabilities Principal Repayment$0$0$0
Long-term Liabilities Principal Repayment$0$0$0
Purchase Other Current Assets$0$0$0
Purchase Long-term Assets$0$0$0
Dividends$0$0$0
Subtotal Cash Spent$230,388$182,249$194,679
Net Cash Flow$116,763$318,313$371,959
Cash Balance$119,063$437,376$809,335

7.6 Projected Balance Sheet

Occasions is set up for success. According to the numbers, we start out fair and end up amazing. By FY2000, we will be worth over $125,000 with a profit margin of over 30%. We are operating with little to zero debt, boosting the net worth even higher. Our only weakness is the products to be released in FY2000 have not been accounted for as an investment of funds. This will effect the cash flow in a moderate way, and is undetermined how it will effect the profit ratio of the business.


Balance Sheet
Pro Forma Balance Sheet
Assets
Current AssetsFY 2000FY 2001FY 2002
Cash$119,063$437,376$809,335
Accounts Receivable$24,798$34,736$38,956
Inventory$109$121$148
Other Current Assets$0$0$0
Total Current Assets$143,970$472,233$848,440
Long-term Assets
Long-term Assets$0$0$0
Accumulated Depreciation$110$212$308
Total Long-term Assets($110)($212)($308)
Total Assets$143,860$472,021$848,132
Liabilities and Capital
Current LiabilitiesFY 2000FY 2001FY 2002
Accounts Payable$15,146$8,704$9,850
Current Borrowing$3,200$4,280$5,360
Other Current Liabilities$0$0$0
Subtotal Current Liabilities$18,346$12,984$15,210
Long-term Liabilities$0$0$0
Total Liabilities$18,346$12,984$15,210
Paid-in Capital$21,265$36,015$51,015
Retained Earnings($3,365)$104,249$423,022
Earnings$107,614$318,773$358,885
Total Capital$125,514$459,037$832,922
Total Liabilities and Capital$143,860$472,021$848,132
Net Worth$125,514$459,037$832,922

7.7 Business Ratios

Data on our business ratios is shown in the table below. Industry Profile ratios are based on Standard Industry Classification (SIC) Index code 7299.


Ratios
Ratio Analysis
FY 2000FY 2001FY 2002Industry Profile
Sales Growth0.00%40.07%12.15%17.90%
Percent of Total Assets
Accounts Receivable17.24%7.36%4.59%11.10%
Inventory0.08%0.03%0.02%4.60%
Other Current Assets0.00%0.00%0.00%37.10%
Total Current Assets100.08%100.04%100.04%52.80%
Long-term Assets-0.08%-0.04%-0.04%47.20%
Total Assets100.00%100.00%100.00%100.00%
Current Liabilities12.75%2.75%1.79%33.90%
Long-term Liabilities0.00%0.00%0.00%28.00%
Total Liabilities12.75%2.75%1.79%61.90%
Net Worth87.25%97.25%98.21%38.10%
Percent of Sales
Sales100.00%100.00%100.00%100.00%
Gross Margin99.76%99.81%99.80%0.00%
Selling, General & Administrative Expenses69.22%35.37%34.65%72.70%
Advertising Expenses0.51%0.44%0.47%2.20%
Profit Before Interest and Taxes39.98%84.30%85.24%4.00%
Main Ratios
Current7.8536.3755.781.81
Quick7.8436.3655.771.33
Total Debt to Total Assets12.75%2.75%1.79%61.90%
Pre-tax Return on Net Worth112.31%90.78%56.73%6.30%
Pre-tax Return on Assets97.98%88.28%55.71%16.60%
Additional RatiosFY 2000FY 2001FY 2002
Net Profit Margin30.47%64.44%64.69%n.a
Return on Equity85.74%69.44%43.09%n.a
Activity Ratios
Accounts Receivable Turnover8.548.548.54n.a
Collection Days323740n.a
Inventory Turnover6.006.326.60n.a
Accounts Payable Turnover14.6418.6318.31n.a
Payment Days192719n.a
Total Asset Turnover2.451.050.65n.a
Debt Ratios
Debt to Net Worth0.150.030.02n.a
Current Liab. to Liab.1.001.001.00n.a
Liquidity Ratios
Net Working Capital$125,624$459,249$833,230n.a
Interest Coverage601.851250.061099.92n.a
Additional Ratios
Assets to Sales0.410.951.53n.a
Current Debt/Total Assets13%3%2%n.a
Acid Test 6.4933.6953.21n.a
Sales/Net Worth2.811.080.67n.a
Dividend Payout0.000.000.00n.a
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