Maternity Clothing Online Business Plan

ExpectingUcom

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Executive Summary

ExpectingU.com is a new online business providing fun, comfortable and easily accessible collegiate maternity wear.

The owner, Mary Lenton, has over 10 years of experience in business management, channel marketing, and high-level sales. She will fund the business herself with personal capital as she believes strongly in the product idea. In fact, she searched for this product herself while pregnant and could not find collegiate maternity wear to purchase, thus ExpectingU.com was founded. Market research among over 500 expecting mothers shows that there is a demand for such products. ExpectingU.com has ad space commitments from several online expecting sites, and dozens of leads for direct sales and public relations.

Sales projections for ExpectingU.com are estimated to begin at over $1 million for the first year, with a respectable first year net profit.

Mary feels strongly that, by creating awareness for the product, many women will purchase the product for their own use, as will friends and family members of expecting women.

1.1 Objectives

• Create a unique maternity wear product and offer them in 75% of Division 1 football school's collegiate logos by the end of year one.
• Generate retail sales of over $1,000,000 in year one.
• Maintain a gross margin of over 65%.

1.2 Mission

To offer fun, comfortable and readily available maternity collegiate wear for women who want to show their support for their favorite college team, even while pregnant.

1.3 Keys to Success

1. ExpectingU.com will offer a unique line of maternity shirts that will carry the logo and/or mascot of NCAA Division I football teams. These products are currently in demand today but do not exist in mainstream commerce.
2. ExpectingU.com will satisfy the demand of maternity collegiate shirts by maintaining inventory levels that will allow for immediate shipping to customers.
3. ExpectingU.com will execute a targeted marketing campaign to generate awareness of the website and products.