Independent Video Store Business Plan
Independent Choice Flicks
Executive summary (excerpt only)
Independent Choice Flicks (ICF) is an alternative video rental store located in Eugene, Ore. ICF will rent movies not often available from the larger chains: film festival movies, independent releases, foreign films and other "arts" films. Eugene clearly has the market for these types of films, as evidenced by the general demographics (liberal, educated, college town) and the popularity of the Bijou Arts Cinema, a first run movie theatre concentrating on this same genre of movies.
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