Gifts, Novelties, Souvenir Business Plan

Avant-Garde Shop

Executive summary (excerpt only)

The "Gift Shop" at Avant-Garde Building has long offered a wide range of novelties and stationary inside one of the most prestigious landmark buildings in Jakarta, Indonesia. The Gift Shop's customers were primarily employees of the Avant-Garde Building's tenants. The new venture, "PT. Avant-Garde Shop" is taking over this space and redesigning it as the flagship store of the Avant-Garde Building, through a joint operation with PT. ABC Company Indonesia. We will broaden our customer base by focusing not only on tenants, but also on neighbors of and visitors to the Avant-Garde Building. The grand opening is slated for December 9th, 2004. Our main priority at PT. ABC Company is to refurbish the existing outlet to become an official store associated with the lifestyle of the professionals who are the focus of our marketing program. [NOTE: *PT is an abbreviation for Indonesian Perseroan Terbatas, meaning Limited Company.]

This business plan lays out our strategy for re-positioning the "Gift Shop" from "just-another-store" to the "Official Store of Avant-Garde." This plan will detail services to be provided by ABC Company in the joint operation, along with the implementation milestones for each step. ABC Company will provide several strategic recommendations on how to enhance the traffic and image of the retail facility through re-naming and image revamping, re-modeling of interior and merchandise resource planning.

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