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Executive Summary

Nature's Candy is an e-commerce company designed to become the market leader in Web based sales of naturopathic and homeopathic nutritional supplements.  The company is located in Portland, OR.  Although many Internet companies have recently failed, the Internet is still poised to support e-commerce retailers.  Most of the dot-coms failed because of too easy access to capital and unproven business models with no true revenue streams.  Nature's Candy will overcome these problems with an easy-to-use website and an efficient distribution system.

In the next three years Nature's Candy intends to create an icon e-commerce brand through laser-focused marketing and will grow to $319,000 in revenue.

1.1 Objectives

Nature's Candy's objectives for the first three years are:

• To make Nature's Candy an icon brand.
• To develop an effective, well placed e-commerce site for sales of homeopathic and naturopathic products.
• To launch a laser-focused marketing campaign in a controllable and measurable market that will drive customer's toward the company's website.
• To create an infrastructure for the fulfillment of Web-based sales.

1.2 Mission

Nature's Candy's mission is to provide the finest in natural supplements using the Internet to lower the consumer's cost.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers. 

1.3 Keys to Success

Nature's Candy's keys to success are:

• Marketing.
• Web design.
• Product quality.
• Service.

Highlights