Home > Sample Business Plans > Retail and Online Store Business Plans >

Clothing E-commerce Site Business Plan

Liquid Culture

This plan and 500+ others are available in Business Plan Pro software.
Just looking for free plans? Browse our free business plans.

About this business plan

Internet e-tailer Liquid Culture will market their line of women's outdoor garments on their Website. The season will be a great one for women looking for distinctive outdoor clothing online. Liquid Culture will offer creative outdoor clothing that is both functional and beautiful. Our customers save paying a fraction of what they normally do in stores.

More plans like this:

Browse free plans

Edit this plan in Business Plan Pro

This business plan is available exclusively in our award-winning business plan software. For only $99.95,
you get 500+ sample plans, step-by-step advice, great looking plan documents, and more.

Standard Edition

500+ sample business plans
Built-in market research data
Powerful forecasting tools
SBA-approved documents
60-day money back guarantee

$99.95

Add to Cart

Learn more

Premier Edition

All the standard features
Track your plan against actuals
Import your own Excel content
More detailed financials
60-day money back guarantee

$199.95

Add to Cart

Learn more

Executive Summary

The 2002-2003 season will be a great one for women looking for distinctive outdoor clothing online. Liquid Culture will eliminate the middle man and offer creative outdoor clothing that is both functional and beautiful. The savings are passed on to our customers who will be paying a fraction of what they normally do for current retreated fashion in stores.

Liquid Culture's 2002-2003 line consists of the best fabric, designs and styling on the market. Larry Wilson and Maggie Granger, co-owners of Liquid Culture, have fifteen years of experience between them in the outdoor garment industry. Maggie has been a senior clothing designer for Manic Woman Clothing for the past seven years. Larry has been the website administrator for South Face the past eight years.

Another strength of Liquid Culture is that it will not maintain any clothing inventory. Liquid Culture has contracted with Magic Clothing Company, located in Los Angeles, California, to produce and ship all Liquid Culture clothing. Our design team will work closely with the Magic's Indonesian-based manufacturing facilities. The Magic Clothing Company will maintain the inventory and will produce sufficient product to meet the planned demand.

1.1 Mission

Liquid Culture's mission is to present consumers with designs, styling and clothes that energizes any outdoor activity. Whether it be snowboarding, running along the beach, or drifting down a river, Liquid Culture has comfortable, durable clothing that will look and feel wonderful.

1.2 Keys to Success

Accessible website that is entertaining to surf. Like a trip to your favorite store where you always find something new that you want.
Establishing a strong advertising campaign in a traditional media vehicle; i.e. magazines.
Excellent vendor relationship that will facilitate quality manufacturing of Liquid Culture's clothing and quick shipment of orders.
Acquiring an excellent design staff.

Want to get the complete plan?

Customize this business plan or create your own with Business Plan Pro software.
For only $99.95, you get 500+ sample plans, step-by-step expert advice, and more.

Edit with Standard Edition

"Takes the guesswork out of writing a business plan."

— Wall St. Journal

$99.95

Learn More

Add to Cart

Edit with Premier Edition

Extended features for better long-term planning and management

$199.95

Learn More

Add to Cart