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Organic Restaurant Business Plan

Studio67 - Restaurant

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Strategy and Implementation Summary

5.0 Strategy and Implementation Summary

Our strategy is simple, we intend to succeed by giving people a combination of great,healthy, interesting food, and an environment that attracts "trendy" people like a magnet. Implementation isn't simple, but that's in the doing of it, not in the plan.

5.1 Competitive Edge

Our competitive edge is the menu, the chef, the environment, and the tie-in to what's trendy.

5.2 Sales Strategy

As the table shows, we intend to deliver sales of about $350K in the first year, and to double that by the third year of the plan.

Sales Monthly

Sales Forecast

Sales Forecast
Unit Sales	2001	2002	2003
Meals	22,822	35,000	45,000
Drinks	11,415	17,500	22,500
Other	240	500	1,000
Total Unit Sales	34,477	53,000	68,500

Unit Prices	2001	2002	2003
Meals	$15.00	$15.00	$15.00
Drinks	$2.00	$2.00	$2.00
Other	$10.00	$10.00	$10.00

Sales
Meals	$342,330	$525,000	$675,000
Drinks	$22,830	$35,000	$45,000
Other	$2,400	$5,000	$10,000
Total Sales	$367,560	$565,000	$730,000

Direct Unit Costs	2001	2002	2003
Meals	$2.00	$2.00	$2.00
Drinks	$0.50	$0.50	$0.50
Other	$1.00	$1.00	$1.00

Direct Cost of Sales	2001	2002	2003
Meals	$45,644	$70,000	$90,000
Drinks	$5,708	$8,750	$11,250
Other	$240	$500	$1,000
Subtotal Direct Cost of Sales	$51,592	$79,250	$102,250

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