Movie Theater Restaurant Business Plan

Second Run Pizza

Executive summary (excerpt only)

The number of movie theaters is decreasing as the major chains create megaplexes that pile more people into smaller spaces.  This profit strategy has left once popular downtown theaters vacant.  Second Run Pizza is a theater/restaurant business that believes there is a significant number of theater-goers that are craving a more satisfying and enjoyable way to catch a movie and a bit to eat. Second Run Pizza is renovating the downtown Majestic Theater and creating a medium-size restaurant that will show second-run movies that have proven to still be popular to our target market.  We will offer a totally unique dining and movie experience at a affordable price that will fill the theater space with repeat customers.

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