Advertising Agency Business Plan

Promerit Advertising

Executive summary (excerpt only)

Promerit Advertising will offer marketing services to companies that are looking to employ email marketing techniques as the cornerstone of their marketing program.  It is estimated that in 2002, over 250 billion emails will travel across cyberspace.  Email marketing is quickly becoming a cost-effective method to reach a target audience.  According to Jupiter Communication research, email ad-response rates currently averages between five to 15 percent.  At the same time, the report noted that only 15 percent of Web users read all email messages in their entirety.

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