Plan Outline

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Furniture Manufacturer Business Plan

Trestle Creek Cabinets

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Strategy and Implementation Summary

5.0 Strategy and Implementation Summary

Teton County, Wyoming and Idaho are experiencing steady growth in the high-end residential markets and there is a general consensus of continued growth in the area. Taking part in this growth, while providing attention to the design development, ordering process, project management, and installation will put us on the road to success.

5.1 Competitive Edge

Our competitive edge is our ability to provide high volumes and flexibility in style, while maintaining a quality product backed by excellent service.

5.2 Sales Strategy

Our sales strategy is to make ourselves known through mailings, print advertising, and personal contact to architects and contractors who are primarily involved with the design/construction of commercial development and luxury homes.

Having a showroom will be a sales tool in itself. A showroom will give us exposure to the general public, new arrivals to the area, and construction professionals.

5.2.1 Sales Forecast

The following table shows projected cabinet sales. As the company gets established in the market, we anticipate strong sales growth over the next three years.

Sales Monthly

Sales Forecast

Sales Forecast
	2001	2002	2003
Sales
Cabinets	$442,000	$1,000,000	$1,500,000
Other	$0	$0	$0
Total Sales	$442,000	$1,000,000	$1,500,000

Direct Cost of Sales	2001	2002	2003
Cabinets	$301,600	$725,000	$1,087,500
Other	$0	$0	$0
Subtotal Direct Cost of Sales	$301,600	$725,000	$1,087,500

5.3 Milestones

The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation.

Milestones

Milestones

Milestone	Start Date	End Date	Budget	Manager	Department
Business Plan	1/15/2001	1/31/2001	$2,000	Brent & Marty	Marketing
Online Research	1/15/2001	1/19/2001	$350	Brent	Marketing
Open Accounts with Suppliers	1/15/2001	1/26/2001	$350	Brent	Web
Door Research	1/15/2001	1/26/2001	$500	Brent & Marty	Web
Design Doors	1/15/2001	1/26/2001	$450	Marty	Department
Order Sample Doors	1/22/2001	2/1/2001	$1,000	Marty	Department
Design Sales Literature	1/22/2001	1/31/2001	$1,000	Brent & Marty	Department
Print Sales Literature	2/1/2001	2/7/2001	$300	Brent	Department
Make Industry Contacts	1/15/2001	2/28/2001	$1,000	Marty & Brent	Department
Showroom Feasability Study	1/25/2001	1/31/2001	$1,000	Marty & Brent	Department
Totals			$7,950

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