Online College Bookstore Business Plan
The College Cafe
Executive summary (excerpt only)
The College Cafe is a student-to-student Internet marketplace providing college students with the opportunity to buy, sell and trade college textbooks, participate in auctions, post classified ads, provide teacher evaluations, and buy products for college. The College Cafe's target market consists of over 15.8 million college students who spend $200 billion annually. The College Cafe was founded in July of 2003 and is presently in its start-up stage.
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