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Auto Repair Service Business Plan

Quick and Dirty Auto Repair

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Strategy and Implementation


6.0 Strategy and Implementation

QDAR will succeed by offering its customers high-quality, rapid, and convenient auto repair service. Additionally, QDAR will succeed by ensuring a full range of auto parts inventory and rapid shipping capability of major auto parts.


6.1 Competitive Edge

QDAR's competitive edge is the heavy focus on customer convenience by offering unlimited shuttle service, rapid turnaround on auto repair jobs, and a referral network of a few local major tow truck companies.


6.2 Sales Strategy

QDAR will focus its sales strategy on effectively reaching the target customer segment of upper and middle class customers. For this purposes, the company will employ direct sales staff. At the same time, the company will further strengthen its relationships with the tow truck companies to capture auto repair needs of the local and highway traffic.

As the chart and table show, QDAR plans to deliver sales of about $9.5M in the first year, $11.3M in the second year, and $13.3M in the third year of the plan.


Sales by Year

Sales_by_Year

Sales Forecast
Sales Forecast
Unit Sales200120022003
Auto Repair Jobs16,80018,90021,263
Auto Parts75,00084,37594,922
Other000
Total Unit Sales91,800103,275116,184
Unit Prices200120022003
Auto Repair Jobs$300.00$315.00$330.75
Auto Parts$60.00$63.00$66.15
Other$0.00$0.00$0.00
Sales
Auto Repair Jobs$5,040,000$5,953,500$7,032,572
Auto Parts$4,500,000$5,315,625$6,279,082
Other$0$0$0
Total Sales$9,540,000$11,269,125$13,311,654
Direct Unit Costs200120022003
Auto Repair Jobs$100.00$105.00$110.25
Auto Parts$30.00$31.50$33.08
Other$0.00$0.00$0.00
Direct Cost of Sales200120022003
Auto Repair Jobs$1,680,000$1,984,500$2,344,191
Auto Parts$2,250,000$2,657,813$3,139,541
Other$0$0$0
Subtotal Direct Cost of Sales$3,930,000$4,642,313$5,483,732
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